The world of finance is full of excitement and fast-paced action. The life of a financial advisor might seem one of glitz and glam, but it’s steeped in knowledge and fundamental analysis skills, on top of the sales expertise required for rising to the top. The industry’s corporate analysis is always the most important thing, yet a focus away from the sales side means a lack of clients. Without clients, no one is there to take advantage of your expert knowledge that will get investors those massive returns they are looking for.
Constantly build your knowledge.
The number one draw for clients is a knowledgeable and trustworthy broker. Becoming a fiduciary, earning advanced degrees, and subscribing to top-notch financial data platform like the Bloomberg Terminal are all great ways to show off your skills. But without a constant dedication to knowledge acquisition and a careful analysis of the marketplace and company movement potential on a daily basis, these tokens of greatness fall flat. You must be constantly scouring for those nuggets of gold, evaluating Yieldstreet complaints in order to take advantage of alternative investment opportunities, and finding the edge on the next big mover in the trading period before it takes off.
Make sure you show yourself off as the professional investor you are in order to build trust within your community of clients and keep them coming back to you for financial help and advice. A professional investor is a twofold career, you are both the retirement planner and the tidbits of advice for getting there themselves. Any respectable financial professional knows that retirement demands a strong savings portfolio managed typically by a financial advisor, coupled with a personal commitment to additional savings and financial acumen.
Many portfolios managed by a professional are retirement accounts separate from personal savings portfolios managed by the clients themselves. In order to stay relevant and trusted with these larger, long term funds, you must be constantly engaged with your investors and remind them of the professional edge you have on their own investment strategy. Individual accounts are typically designed for short term gains through the exposure of major risks. Your strategy must be different in order to build long term wealth for your clients. This is an important distinction and one that must be reflected in your quarterly or monthly updates for your client list.
Look the Part
The second core component of success in the financial market is the ability to attract new clients and keep others already invested in you. It’s not enough to know the marketplace like the back of your hand, you must be able to sell this vision in order to grow your client list. Financial planners make their salary directly from a straight percentage of their total client holdings. So you must grow your list in order to survive in the market, you can’t just rely on your ability to trade at the perfect moment. Investing in some flash for your office and self are great ways to signal your ability to analyze stock to potential clients.
Panerai watches, artwork in the office, and a highly respectable staff that are friendly and accomodating on the phone or with walk-ins speak volumes about your ability to do business outside of your trading skill. Selling your clients on the vision of wealth is a powerful tool for keeping them engaged with your product, and you. Financial advisors face a difficult challenge that requires the skills of a personable salesperson as well as the rock-solid fundamentals of a full-time analyst. The challenge is a fascinating one, but with some practice, you can get the balance right and skyrocket your clients’ investments while selling new entrants on that dream of theirs.
